An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
The desire for shopping is strong, and retail is perhaps more emotionally charged than it has been in Gen Z and Millennials’ lifetimes. They’re missing the in-store experience and have a slew of new emotional reasons to buy. But the majority of young consumers say that until there is a vaccine or cure for COVID-19, they’ll do most of their shopping online, and retailers need to face a new reality. Shifting the register to young shoppers’ screens is the first step to preparing for the future, followed by creating an online experience that will have young consumers coming back again.
This report delves into what the near-future holds for retail, what young consumers most value in the online shopping experience, and how retailers can start thinking beyond just their homepage.