Coming soon: digital dressing rooms and virtual fitting mirrors. As young consumers create retail’s new reality, brands are quickly coming up with ways to bring in-store experiences into ecommerce. Clothing rental company Armoire just launched “Looks,” a digital dressing room where members can upload their favorite rented looks into a “curated feed,” and talk about the fit and style in the comments. The new feature is designed to “digitally recreate” trying on new clothes. Meanwhile, Sweet Fit has incorporated augmented reality into their interactive virtual fitting mirrors by adding MySize technology to give consumers “very precise” size recommendations for clothes they want to try on. (Retail Dive, Retail Dive)
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