Razor has new branded scooters from some “unexpected” partners. To “shake up” its 20-year-old products, the scooter brand teamed up with Sharpie, Takis, AriZona Beverages, and Sriracha to release branded scooters designed to “reflect the logo, brand identity, and hues” of each brand. According to Razor, “There’s a brand loyalty with all of the brands” they partnered with. YPulse’s Brandoms report found that 58% of 13-35-year-olds are interested in these types of brand collaborations, and the majority have or would purchase something that prominently displays their favorite brand’s logo. (Adweek, Hypebeast)
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