As the summer of COVID continues, cooped up families are transforming their backyards. YPulse found that 79% of Millennial parents need new ways to occupy and entertain their kids this summer because of COVID, and many have been transforming their own backyards in the process. Outdoor spaces are being used for “ambitious” gardens, outdoor kitchens, movie theaters, and even turned into “water parks” with giant slides. According to Bank to America, 46% of consumers have been doing landscaping, gardening, or outdoor living updates in the last three months. NPD Group reports that sales of outdoor and sports toys like inflatable pools, water blasters, and playground equipment, reached $656.2 million—up 51% from last year. Sales of grills grew 46% reaching $146.4 million, while sales at garden centers rose 30.3% compared to last year. (WSJ)
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