NEW GEN Z 101: Unlock & Outlast Microtrends

Summer Plans & 4th of July Report

Jun 17 2020

Around the country, stay-at-home rules and lockdowns are loosening and lifting—but that doesn’t mean that young consumers are planning a summer as usual. The threat of COVID-19 is still strong and the majority of young consumers are incredibly cautious. Some of their favorite summer pastimes have been cancelled, and they are going to be looking for new events and activities to keep themselves busy. We’ve got the data on how they feel about the coming months, what plans are cancelled and which they’ll keep alive, forecasts for their July 4th celebrations, how their behavior and spending is shifting, and what brands can do to appeal to them during this unique stretch of months.

You might also like...

North America
Summer Plans Report
Young peoples' optimism heading into 2022 has paid off and now, they're headi...
North America
4th of July Weekend is Here—This is What Gen Z & Millennials Have Planned
While 4th of July celebrations were subdued last year, young consumers’ plans this year...
North America
4th of July and America Views Report
With many summer pastimes cancelled last year, young consumers are ready to get back to...