Black Lives Matter may be the “largest movement” in U.S. history. According to a Civis Analytics poll, about 15 to 26 million people have participated in Black Lives Matters demonstrations in recent weeks, making it the “largest movement” in the country’s history. YPulse’s Views on America report found that 80% of 13-39-year-olds support the Black Lives Matter protests, and 47% have participated in the movement in some way. Since the start of the protests, young consumers have urged brands to show support for the cause—though it is vital that it is done in the right way. (NYTimes)
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