Gen Z and Millennial research, trends, and insights
The year 2020 is leaving its mark on Gen Z and Millennials.These generations have had their worlds upended by a pandemic—and then been at the center of massive protests against police brutality and systematic racism. All before July. Both historic experiences are shifting the way young people view the world, the country, and politics. This report looks at their political views, involvement, and their feelings about the U.S.—and how their votes could be influenced.