Millennials are the most likely to change their spending habits because of Coronavirus.According to a First Insight study, 54% of 24-to-39-year-olds say the Coronavirus has significantly impacted their purchase decisions, more than any other generation. Gen Z trailed behind at 49%. The same study found that 46% of Millennials (“the worry generation”) have changed how much they go out in public, with 39% saying they shop less in stores. We’ve written about how the newfound virus has created a surge in “Coronavirus influencers” and that young people are posting about it more on social media—including documenting their quarantines. (CNBC)
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