Are young drinkers kicking off the “Age of Weed Claws”? Millennials have been drinking less alcohol, hard seltzer is becoming a favorite beverage—and with the increasing popularity of cannabis among young people, there’s an emerging opportunity in the space. New brands like Hi-Fi Hops and Oh Hi are popping up to merge two trends with their THC-infused weed seltzers—or “weed claws.” Afterall, 56% of 18-to-36-year-olds tell YPulse that using marijuana regularly is better than drinking alcohol on a regular basis. (Thrillist)
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