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Teens are using TikTok to show off fake luxury products—and it could affect designer brands. 

Mar 03 2020

Teens are using TikTok to show off fake luxury products—and it could affect designer brands. While many young consumers want to own Gucci or Lululemon products, they simply can’t afford them—and 48% of 13-to-36-year-olds tell YPulse they are more likely to buy inexpensive items. Instead, many cost-conscious young people have been finding dupes on sites like Amazon, AliExpress, and DHGate—and using TikTok to show off lookalikes and tell others where to get them. This could pose a challenge for designer brands, with some experimenting with lower-priced items or partnerships to adjust. (CNBC)