NYX Cosmetics and Netflix just launched Chilling Adventures of Sabrina makeup. Ahead of the premiere of the show’s new season, the makeup brand teamed up with the streaming service to release a limited edition makeup kit, including an eyeshadow palette that’s packaged as a spellbook. This is Netflix’s first collaboration with a cosmetics brand, but their brand partnerships could be the future of advertising to cord-cutting young consumers. YPulse found that the Chilling Adventures of Sabrina was one of young viewers’ most anticipated shows of the fall before it made its debut in 2018. (Cosmopolitan)
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