Jelly Belly is turning their unique flavors into sparkling water. The brand is launching jellybean-inspired carbonated water with “a pinch of natural flavors,” getting into the increasingly competitive seltzer market. While they have over 100 bean flavors, they’ve selected eight to start with, including: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry, and Watermelon. Wellness-obsessed Millennials have fueled a seltzer boom, both regular and hard, “as the tide turned against sugary soda.” (Food & Wine)
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