An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
Gen Z & Millennials are increasing their focus on their health and wellness in new, and sometimes extreme, ways. A perfect storm of forces is converging to intensify their focus on wellness and self-improvement: the desire for control over something in their lives, peer pressure via social media images, the ability to deep-research the products they buy to optimize quality and effectiveness, just to name a few. Self-care is getting competitive, and it’s impacting their spending.
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Report length: 23 pages
Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019