Trend Report: Wellness Intensified

An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.

Gen Z & Millennials are increasing their focus on their health and wellness in new, and sometimes extreme, ways. A perfect storm of forces is converging to intensify their focus on wellness and self-improvement: the desire for control over something in their lives, peer pressure via social media images, the ability to deep-research the products they buy to optimize quality and effectiveness, just to name a few. Self-care is getting competitive, and it’s impacting their spending.

Download the full report for insights on: 

  • What “wellness” means to them
  • Where they go for information on health and wellness
  • The next wave of wellness trends
  • Their estimated spend in the last 12 months

Report length: 23 pages

Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019

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