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Ben & Jerry’s and Netflix teamed up for a new ice cream flavor for binge-watching Millennials.

Jan 17 2020

Ben & Jerry’s and Netflix teamed up for a new ice cream flavor for binge-watching Millennials. While last year’s Pecan Resist flavor showed they aren’t afraid to delve into politics, the brand is catering to Gen Z and Millennial homebodies and their streaming habits with their new Netflix & Chill’d flavor—their first “Netflix Original” creation. The ice cream company’s Yscore jumped 13 points in 2019 proving their continued innovation and experimentation makes them popular with young consumers. (Engadget)