Nike’s new ad promotes their Chinese New Year-themed footwear. Western brands are beginning to embrace the Eastern holiday, and this is Nike’s first ad celebrating the Lunar New Year. The shoes are Chinese mythology themed, and the spot integrates the traditions surrounding the holiday—including hongbao, the red envelopes filled with money. Nike is already the coolest brand among Gen Z and Millennials and their foray into cultural marketing will likely continue to win them cool points, especially with young consumers interested in global trends. (Adweek, The Drum)
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