NEW GEN Z 101: Unlock & Outlast Microtrends

Trend Report: Borderless Culture

Dec 31 2018

For Gen Z and Millennials, it’s a small world after all. The popularity of global trends, and content focused on other cultures and countries, is giving young consumers a new appetite for international media and more. Where content comes from, and even what language it’s in, is less important than its quality. At the same time, media and trends from other countries appeal because they provide windows into other cultures—something this globally-minded group craves. An influx of both imported and globally-focused music, TV, movies, and more has made their borderless culture perspective all the clearer.

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