YPulse Trend Report: The Binge Effect

It’s no fad: Millennials and teens have embraced binge watching, and there’s no going back. According to our research, 95% of 13-33-year-olds binge watch, and 54% are binge watching multiple times each month. They’re devoting an immense amount of time to consuming entertainment in single sittings, and their television preferences have been altered drastically. But Binge Effect has gone beyond viewing patterns—their binging behavior is distracting them from other things, changing their views on marketing, and shifting their frame of reference as they access content they might never have seen before.