Q2 2016 YPulse Trend Report: The Binge Effect, PC Police, The Privacy Issue

Q2 2016 YPULSE REPORT TRENDS:     THE BINGE EFFECT It’s no fad: Millennials and teens have embraced binge watching, and there’s no going back. According to our research, 95% of 13-33-year-olds binge watch, and 54% are binge watching multiple times each month. They’re devoting an immense amount of time to consuming entertainment in single sittings, and their television preferences have been altered drastically. But Binge Effect has gone beyond viewing patterns—their binging behavior is distracting them from other things, changing their views on marketing, and shifting their frame of reference as they access content they might never have seen before.   PC POLICE Young consumers today are being called too-sensitive, and a debate has been raging about whether political correctness has gone “too far.” There is no doubt that Millennials and teens have grown up in the era of PC culture, and words like “trigger warnings” have been introduced as they have come of age—and it has made an impact. Over six in ten 13-33-year-olds say they try...