Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers.

Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers. The brand announced a clothing collection created in collaboration with three Europe Instagram influencers, joining in on the trend of food brands creating fashion for fans. In a separate campaign to bring back Most Stuf cookies, they’re hosting a TikTok challenge (one of the more popular marketing moves on the app), along with pop-ups in NYC, LA, and Atlanta that will include games and a three-story slide. (The Drum, Marketing Dive)