ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

E-boys are the new teen heartthrobs—and they’re scoring major deals in fashion and entertainment.

E-boys are the new teen heartthrobs—and they’re scoring major deals in fashion and entertainment. E-boys (and e-girls) are Gen Z’s online scenesters—“young, hot, and online teens” known for their hip and thrifted outfits—and many of them are scoring deals with fashion and entertainment companies. Recently, Chase Hudson of Hype House signed with WME for modeling, music and family, and clothing brand Céline recruited Noen Eubanks as the new face of their campaign. In general, management companies like Vivid and TalentX are packed with teen clients—many of whom have amassed millions of followers on TikTok—and they could be the boy bands of the 2020s. (Vox)