ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

“Techlash” is growing among college students who no longer want to work in Big Tech.

“Techlash” is growing among college students who no longer want to work in Big Tech. A decade ago, a job at a corporate tech company was the dream for many recent grads. But over time, as Facebook and Amazon have become entangled in user data and labor scandals, young employees are not as googly-eyed for companies like Google. According to one expert, the “techlash” trend started with Millennials, “but now Gen Z-ers are getting educated because they want to do good in the world.” But YPulse research still shows that tech companies, including Apple, Google, and Amazon, top the lists of companies that 13-36-year-olds want to work for. (NYTimes)