ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Get ready, Potterheads—Harry Potter is getting a flagship store in NYC.

Get ready, Potterheads—Harry Potter is getting a flagship store in NYC.  Warner Bros. is dipping their wands into experiencification with the debut of “the largest dedicated Harry Potter store in the world,” at three floors and 20,000 square feet. Interactive experiences and photo opportunities will be included to make the location a “must-visit fan destination.” While it’s been 12 years since the release of Harry Potter and the Deathly Hallows, the Potter fandom is as strong as ever, and the films are still a favorite among Gen Z and Millennials. (CNN)