YPulse Trend Report: Next Level Fandom (Revisited)

Gen Z and Millennial research, trends, and insights

Highly connected and organized Millennial fan groups have taken fandom to a new level. In 2013, Ypulse found that Next Level Fandoms were using their numbers, passion and organization to change the meaning of being a fan, and we’ve revisited the trend to take a deeper look into this increasingly relevant space. Almost half of 13-33-year-olds now say they are in a fandom, and these connected groups are influencing brands and entertainment more than ever before. We’re exploring what fandom looks like today, why it appeals, how young members connect and participate in their fandoms, and more…including what brands can do to tap into fandom culture.

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