Trend REPORT

Q1 2016 YPulse Trend Report: Next Level Fandom (Revisited), Less Is More, For A Good Time…

Q1 2016 YPULSE REPORT TRENDS:       NEXT LEVEL FANDOM (REVISITED) Highly connected and organized Millennial fan groups have taken fandom to a new level. In 2013, Ypulse found that Next Level Fandoms were using their numbers, passion and organization to change the meaning of being a fan, and we’ve revisited the trend to take a deeper look into this increasingly relevant space. Almost half of 13-33-year-olds now say they are in a fandom, and these connected groups are influencing brands and entertainment more than ever before. We’re exploring what fandom looks like today, why it appeals, how young...
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TREND REPORT
Q1 2016 YPulse Trend Report: Next Level Fandom (Revisited), Less Is More, For A Good Time…
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