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Burger King is giving away free Impossible Whoppers to delayed holiday flyers.

Dec 20 2019

Burger King is giving away free Impossible Whoppers to delayed holiday flyers. Their “Delay Your Way” promotion asks travelers to download the chain’s app and input their flight details. If the flight is verified to be delayed, users will receive a digital coupon to obtain the free plant-based Whopper. After the launch of their meatless burger, YPulse’s youth brand tracker showed the restaurant’s score spiked by 50% among 13-to-17-year-olds—who are fueling the fake meat trend. (Mobile Marketer)