7-Eleven’s holiday sweater can detect when Christmas spirit is low. Leaning into the trend of weird holiday marketing, 7-Eleven Sweden’s staff members are wearing ugly sweaters that monitor the weather, social media trends, and traffic data to gauge local feelings during the holidays. If sweater senses moods are low, the prices of saffron buns (a traditional mood-boosting Swedish treat) in the store will drop, to help cure “Christmas depression.” (Adweek)
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