Vegan shoes could be the next big sustainable trend in 2020. Young consumers are already fueling the fake meat industry, but their meatless cravings could expand to plant-based sneakers as eco-friendly footwear trend grows. Nike has an “100% organic” Air Max, and Reebok will release their new vegan running shoe next fall as part of the brand’s attempt to offer more products with less waste. Gen Z and Millennials are “the primary consumers of athletic footwear” and have the environment in their focus: NPD reports that 35% would be willing to pay more for a sustainability made shoe. (CNN)
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