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Vegan shoes could be the next big sustainable trend in 2020.

Dec 18 2019

Vegan shoes could be the next big sustainable trend in 2020. Young consumers are already fueling the fake meat industry, but their meatless cravings could expand to plant-based sneakers as eco-friendly footwear trend grows. Nike has an “100% organic” Air Max, and Reebok will release their new vegan running shoe next fall as part of the brand’s attempt to offer more products with less waste. Gen Z and Millennials are “the primary consumers of athletic footwear” and have the environment in their focus: NPD reports that 35% would be willing to pay more for a sustainability made shoe. (CNN)