ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Glossier’s partnership with Nordstrom proves that they are a gateway to brick-and-mortar for direct-to-consumer brands.

Glossier’s partnership with Nordstrom proves that they are a gateway to brick-and-mortar for direct-to-consumer brands. In its largest collaboration with the retailer to date, the Gen Z and Millennial-favorite beauty brand just launched seven pop-up shops around the U.S. to sell its popular “Glossier You” fragrance. Glossier is joining the ranks of others, like clothing brands Everlane and Reformation, who have also previously teamed up with Nordstrom to open pop-up stores—a popular marketing trend for targeting young shoppers. (Business Insider)