TikTok may be a hot target for advertisers, but some of them aren’t following the rules. Many influencers on the app partner with big brands like Chipotle, Skittles, and Nickelodeon to reach young users, but some aren’t including the required #ad, #spons, or #tiktokpartner hashtags—resulting in FTC citations and removed posts. The app claims their influencers are new to the world of sponsored advertising that “may not know all the ins and outs,” but they have begun working closely with brand partners to educate them on the correct processes. (CNBC)
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