Polaroid’s new smartphone attachment is made for analog-nostalgic Gen Z & Millennials.

Polaroid’s new smartphone attachment is made for analog-nostalgic Gen Z & Millennials.Young shoppers have shown an appetite for an ugly (but authentic) aesthetic, downloading filter apps like HujiCam that replicate the disposable camera look, and by actually buying disposable and instant print cameras. Now, Polaroid wants to stage a comeback and cash in on the trend with Polaroid Lab, a device that attaches to smartphones to instantly print pictures—including “live” prints that come to life via augmented reality on the Polaroid Originals app. (Fast Company)