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AriZona Iced Tea is printing an IRL magazine.

Sep 11 2019

AriZona Iced Tea is printing an IRL magazine. The limited-supply, 54-page glossy celebrates the brand’s connection to fashion with images of their home neighborhood Brooklyn’s street style and will come free with the purchase of an AriZona beverage. The pages will also detail the brand’s history, feature makeup, nail, and hair looks inspired by the iconic pink and green can, and more. Going to print is a first for CPG but a marketing move that’s already become popular for digital-first brands like Away, Casper, and Bumble. (MediaPost)