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For Gen Z and Millennials, Snacks Are a Valid Meal—Here’s Why

We explain why Gen Z and Millennials love to have snacks throughout the day, and exactly which ones they choose… 

TL;DR

  • The vast majority of both Gen Z and Millennials snack on an average day, but Gen Z are more likely to say so
  • These gens eat what they want, when they want it, which makes snacking the perfect way to feel fulfilled by food
  • Though their top snack choices aren’t so “healthy,” online trends reveal a commitment to nourishing both their body and mind with snacks
YPulse’s Cooking and Diets report shows that Gen Z and Millennials do not believe in having a strict diet plan. Instead, these generations are focused on eating what makes them happy whenever they’re hungry, rather than limiting and scheduling meals. So, when we ask what meals or snacks are part of a typical weekday for them, we find that the vast majority of young people are adding snacks in throughout their day. And their social media presence reveals a unique way of snacking that shows their generations’ ability to make balanced, tasty, and non-restrictive meals of their snacks all at once.   But before we dive further into what drives their snacking habits, and exactly what they’re snacking on day-to-day, we ask 13-39-year-olds if snacks are a part of their typical weekday meals, and at which times of day, and these are their responses:   Gen Z are more likely to be snacking all day than Millennials  The vast majority of both Gen Z and Millennials are adding in snacks throughout...

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