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Another Day, Another Brand Controversy on The Viral List

This week, brand controversy galore, Gen Z testing their literacy, and brands’ “bevolution” launches are all going viral…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • From Callaway to Target, brands are finding themselves at the center of backlash from countless marketing missteps turned into PR headaches
  • Brands continue to roll out new drinks and creative launches aimed at Gen Z’s seemingly endless appetite for beverages
  • Girlfriends are putting their partner’s reading skills to the test in a new viral trend
It’s been a weird (emphasis on weird) period for brand marketing  Something is in the air because apparently, many brands recently thought it was a good idea to post their horrible ones.    For starters, Callaway and Good Good are facing backlash after releasing a promo for a co-branded driver in which Good Good co-founder Garrett Clark shoves fellow member Alexis Miestowski to the ground as she reaches for the club. The ad was pulled within a day amid intense backlash.   “What was the point of the ad? Golf clubs are for men?” (59.6K likes on TikTok)  “So they still wrote,...

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