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Gen Alpha Will Be Raised with More Open Conversations About Mental Health

Gen Z and Gen Alpha’s Millennial parents are making mental health a key part of their parenting style… 

TL;DR

  • The majority of Millennial parents are worried about their children’s mental health, especially after the stress of the pandemic
  • They want to have a clear line of communication about mental health with their children, which they’re open to learning about from brands
  • New parenting styles like gentle parenting place an emphasis on teaching the next gens emotional coping skills without punishment—which helps Millennials focus on their own mental health, too
It’s no secret that Millennial parents are doing things their own way, raising the next generations in a different style than their parents raised them. Having taken a major lead on making mental health conversations mainstream, making it commonplace for Gen Z, Millennials are ensuring their own Gen Alpha kids are raised more emotionally intelligent, too. For...

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