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Gay Halloween is Back on The Viral List

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is bringing back the “gay Halloween” meme, as always, to show off their niche costumes
  • Creators are sharing their “brain stacking” routines—a.k.a. how they’re keep their minds engaged
  • Black Gen Z women are turning to Ulta Beauty salons as a budget alternative, and loving it
Gay Halloween is the peak IYKYK costume event   We’re one week out from Halloween (sorry, Saturween), so you know what that means: costumes! YPulse knows Gen Z has been planning their Halloween looks for a while now (months, actually), and they’re putting those ideas on display across social media. As is now tradition, they’re celebrating the wonderfully niche, often queer-coded references that only a specific corner of Beyoncé’s internet would understand. With the caption, “I hate gay Halloween because why are we dressing up as…,” creators are filling in the blank with obscure memes, viral moments, and pop culture...

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