Burger King France’s latest campaign is turning a classic question about burgers into an ad. We’ve all had a debate with friends / family about what makes our favorite burgers so special. Well, the fast food chain released an ad that taps exactly into this real-life situation: the spot includes a group of friends comparing their views on burgers from McDonalds, Five Guys, KFC, and—you guessed it—Burger King. BK France has been using many attention-grabbing marketing schemes to reach young consumers recently: from launching a TikTok challenge to find its new voice to sending mean texts to customers—for a good cause, though. Fast food is European Gen Z’s preferred dining experience, and YPulse dug into the reasons behind this love story in the report The End of Foodie Culture (As We Know It) (AdWeek)
