Last year, YPulse observed that young Europeans are using beauty products as an act of self-care. During the long months (ok, years) of the global pandemic, young consumers in this region turned to beauty care products to improve their well-being, not just to enhance their physical appearance for video calls. One key finding of this year’s WE Personal Care and Beauty Shopping is that Gen Z and Millennial in Western Europe are even more interested in using skincare products than they were in 2021. The fact that skincare use isn’t decreasing, even as young people get back to pre-pandemic routines,...