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Western Europe

The Skincare Boom in WE, In 3 Charts

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Young Europeans are increasingly using skincare products. Here are 3 charts to help you understand the trend…

TL;DR

  • More Gen Z and Millennials are using skincare products as part of their beauty rituals
  • The trend can be seen for both genders, confirming that genderfluid beauty products have a bright future
  • The fastest growth is among young European males, with 57% now buying skincare products
Last year, YPulse observed that young Europeans are using beauty products as an act of self-care. During the long months (ok, years) of the global pandemic, young consumers in this region turned to beauty care products to improve their well-being, not just to enhance their physical appearance for video calls. One key finding of this...

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