Gen Z and Millennials are two generations that brands need to be increasingly clever to reach. While they may spend more time consuming media than any before them, they are incredibly adept at avoiding the marketing they don’t care to see. So how can brands integrate their advertisements into something young people are actually paying attention to? And what do these gens want from the ads they are seeing? YPulse’s Ad / Marketing Effectiveness report digs into where brands need to be advertising, what type of marketing young people like, and what they want to see more of in brand advertisements. Download the full report for insights on: What social media platforms Gen Z and Millennial are seeing ads on that make them want to buy How brands can make their ads entertaining What LGBTQ+ and BIPOC young consumers want to see in brand advertisements Report length: 12 pages Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February & March 2022 All surveys...
