Brands “trick-or-treated” inside Snapchat over Halloweekend. YPulse told you how brands have been tapping Snapchat to create AR experiences and debut digital clothing collections, and a slew of brands unleashed custom (and spooky) AR reality experiences on Snap over Halloweekend. The Home Depot’s 12-foot skeleton came to life on a lens where Snapchatters could play and dance with them; Mars Wrigley created five new lenses for M&Ms, Skittles, Snickers, Starburst, and Twix featuring a spooky haunted house portal with games and 3D body tracking on the M&Ms characters and other candy brands; Walmart created a custom try-on tool for users to test out Halloween costumes and a world lens transporting Snapchatters to a trick-or-treat dreamland; and Universal Pictures created a lens inspired by Halloween Kills. (Adweek)
