Starbucks consumers are spending more than ever on iced beverages and customized drinks. The coffee chain is experiencing a record high sales period fueled by customized drinks, cold beverages, and a “record” number of people adding food to their orders. More people are placing bigger orders and adding modifications to their drinks (sending our condolences to all the Starbucks employees who have to fill people’s tricked out coffee orders), and as a result, the number of U.S. store sales are up 83% year-over-year. Part of the joy of buying coffee is the ability to try new flavors that aren’t easy to replicate at home, and limited-edition/seasonal drink flavors (like Starbucks’ Strawberry Funnel Cake Frappuccino) are a top way to attract young consumers according to Mintel’s associate director of food and drink reports. On top of customized drinks, personalized products and experiences are one way brands can score big with Gen Z and Millennials. (Business Insider, Bake Mag)
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