The Weeknd is hosting a virtual concert on TikTok. Since the start of the pandemic, musicians have been reaching fans through livestream and virtual performances—like Travis Scott’s successful concert on Fortnite. Now TikTok is hosting their own virtual music extravaganza. Next month, The Weeknd will be performing songs from his After Hours album—including “Blinding Lights,” which has been turned into a dance challenge on the app in recent months and dubbed the song of the summer by young people. The singer will be “represented” by a digital avatar and users will be able to interact with him in what is expected to be an immersive “cross reality experience.” And in an effort to continue supporting Black Lives Matter, the platform says the show will be raising money for the Equal Justice Initiative. (Variety, The Verge)
