Young consumers are going to YouTube for uplifting content during the COVID crisis. As young viewers’ media consumption was significantly impacted at the start of the pandemic, YouTube saw a surge in views. According to a survey from the Channel Factory, 80% of consumers go to YouTube to improve their mood while they’re in quarantine (continuing the Content Cure trend we explored pre-pandemic.) Entertainment and music-related content are two of the top categories of content viewers are tuning into followed closely by comedy, DIY videos, and cooking content. Our COVID special report on entertainment found that 67% of 13-39-year-olds are watching uplifting and positive content during quarantines. (Search Engine Journal)
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