COVID-19 Special Report: Entertainment in Quarantine

Gen Z and Millennial research, trends, and insights

With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential. They’re spending more time on the streaming and online platforms that provide distractions and connections, and looking for brands to help provide the content that will improve their moods, make their lives better, and give them something to pass the time of isolation. From what sources they’re turning to for entertainment right now to the genres that they’re most likely to watch more of during quarantine, this COVID-19 special report explores what young consumers want out of entertainment during quarantine.

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