Behavioral, Special REPORT

COVID-19 Special Report: Entertainment in Quarantine

With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential. They’re spending more time on the streaming and online platforms that provide distractions and connections, and looking for brands to help provide the content that will improve their moods, make their lives better, and give them something to pass the time of isolation. From what sources they’re turning to for entertainment right now to the genres that they’re most likely to watch more of during quarantine, this COVID-19 special report explores what young consumers want out of entertainment during quarantine.
PREVIOUS REPORTS
Article
Report

Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.

Article
Report

Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.

Article
Report

Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.

Get the Research

BEHAVIORAL REPORT
COVID-19 Special Report: Entertainment in Quarantine
North America
Content
Download report (PDF)
Data
Download data (XLS)
Explore data online

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?