Trend Report: Content Cure

Gen Z and Millennial research, trends, and insights

Young consumers are using content as medicine, tuning into specific shows, videos, movies and more as an intentional mood-altering fix. Growing up in a media-rich, on-demand time when they’re able to choose whatever they want to watch, they’re using their moods as a guide, and intentionally turning to content to treat their stress, and more. Whether watching a familiar sitcom when they’re feeling lonely or their favorite drama when they need to tune out the world, young consumers are using different types of programming as a prescription, and content as a cure. This report is a guide on the content they’re intentionally seeking, and when they’re seeking it.

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