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Young women supporting MAHA are getting tons of social media attention.

Apr 29 2026

Young women supporting MAHA are getting tons of social media attention. If you’ve scrolled on social media lately, you’ve maybe come across videos of teen girls and women in their 20s sharing clean eating tips and “healthy” alternative recipes for junk foods. And like trad wife cooking content did at first, these videos seem completely normal on the surface. But some experts warn that the message behind these videos and MAHA influencer culture generally breeds misinformation and could lead to conspiracy theories. Some of the youngest MAHA influencers have hundreds of thousands of followers on social media, where they promote new federal dietary guidelines and share tips like how to make fluoride-free toothpaste. YPulse data shows that 55% of 13-39-year-olds say they are trying to eat fewer processed foods because of the MAHA movement, showing that the ideology is already steeped in many young people’s lives. (Vox)

👀 Read more from YPulse: 3 Holistic Wellness Trends Young People Love on TikTok

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