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How Gen Z is Shopping in Video Games, In 3 Stats

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For Gen Z, shopping in video games is now a regular part of how they play—making it a huge opportunity for brands to reach them…

TL;DR

  • Gen Z is spending on digital products like in-game items, skins, and virtual perks
  • They’re buying clothes for their avatars, especially Gen Z males who see their avatars as extensions of themselves
  • They like when brands have virtual stores in their games—especially when those stores show up in ways that feel creative and authentic to the game
YPulse’s Gaming report shows Gen Z is putting their money where their console is, with a whopping 72% of 13-17-year-olds and 81% of 18-24-year-olds having spent money on video-game related expenses in the last year, averaging $169 each. (And that’s among all of these age groups, because 98% of them play video games in some...

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