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3 Brands Replicating Gen Z’s Social Feeds

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social features into their platforms…

Written and Edited by the YPulse Editorial Team

Oct 6 2026
North America

KEY TAKEAWAYS

Prime Video is giving Gen Z a more social-media-like way to catch up on the news, adding short-form news clips to their platform
Disney+ launched Verts, a vertical feed of short-form clips featuring their film and TV catalog
Spotify made streaming more social with a group chat feature that lets users share what they’re listening to

Every year, YPulse makes predictions about the trends we expect to see in the year ahead. And as we’ve shown time and time again, we’re often right. This year, one of our 2026 predictions has been especially hard to miss. YPulse forecasted that “everything will be social media,” and expected brands with major digital platforms to introduce more social features like comments and chats—much like how social media platforms borrow features from each other. We knew that as traditional social feeds became more focused on entertainment, young consumers would look elsewhere for the community and connection they were missing—and brands...