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Gen Z’s Top 10 Favorite Stores to Shop at In-Person

Gen Z still values shopping in-person—especially when their favorite stores make it affordable, convenient, and fun to browse…

Written and Edited by the YPulse Editorial Team

Oct 1 2026
North America

KEY TAKEAWAYS

Walmart is Gen Z’s favorite place to shop in-person
Stores known for their affordable prices are some of Gen Z’s favorites
Gen Z loves stores where they can shop for their hobbies, browse freely, and easily get to

It’s no secret that Gen Z shops in more places—and in more ways—than probably any gen before them. They’re just as comfortable buying something from a resale app or using TikTok Shop as they are walking into a big-box store. And with so many ways to shop online, it would be easy to assume that Gen Z has little reason to visit stores anymore. But that’s not the case: in-person shopping is still very much part of their lives. YPulse’s Shopping and Retail data shows 75% of 13-24-year-olds regularly shop in-person, a number that’s actually increased +16pts in the past...