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Is Gen Z Having a Friendsgiving Dinner This Year?

Millennials might have started Friendsgiving, but Gen Z is keeping the tradition alive…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z continues to embrace Friendsgiving, with the number planning to celebrate staying steady
  • Just like Millennials did at their age, Gen Z college students are making Friendsgiving a campus tradition
  • Brands can join the celebration by creating products and campaigns that celebrate the traditions Gen Z is creating for themselves
Friendsgiving has come a long way from its early days as a college-campus-only tradition. YPulse first reported on the rise of Friendsgiving among Millennials more than a decade ago, and over the years, the celebration has moved beyond dorms and student apartments and become a mainstay among young people across generations. With a little over a month until Thanksgiving, Gen Z is already starting to think about the holiday season. YPulse knows this gen has a tendency to get ahead of the calendar—often months in advance. (Hello, Summerween—and most recently, Saturween!) So naturally, we’re asking: Is Friendsgiving still on their...

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