Unlike Millennials, who socialized at malls, or older Gen Z, who connected on social media in their teen days, today’s youngest consumers connect through gaming platforms like Roblox and Fortnite. YPulse’s Tweens: Gaming data (exclusive for our Tween subscribers!) shows almost all tweens play video games or mobile games, and 94% play daily or weekly—making it a huge, regular part of their everyday routines. And YPulse’s Tweens: Hobbies and Play data shows just how important gaming is to their lives: it’s their top playtime pick and one of their top hobbies. But gaming isn’t just shaping how tweens spend their...